Trying to remember all the harmful ingredients out there isn’t easy (there are a lot), so Beautycounter developed The Never List™, which now has more than 1,800 questionable chemicals in it—and they’re all prohibited from being used as ingredients in our formulas. This is their clean promise. They also created an extensive ingredient selection process so that the products we sell meet our safety standards and create a superior end result.

Among commonly used active ingredients, Beautycounter does not use ingredients like retinoids or hydroquinone which are allowed or partially restricted in Europe. And in the area of preservatives, we prohibit all parabens and formaldehyde releasers while in contrast, some parabens are allowed in the European markets, including methy and ethyl parabens as well as propyl and butyl parabens. Moreover, while Europe has banned formaldehyde, many formaldehyde releasers such as diazolidinyl urea, sodium hydroxymethylglycinate and bronopol are still allowed.

Most products are Environmental Working Group (EWG) VERIFIED™.

EWG is one of the most respected voices in protecting consumer health—their rigorous standards drive the clean beauty market to do better. As a third-party certification, the EWG VERIFIED™ mark of approval means we go above and beyond (thanks to our commitment to ingredient transparency). To date, over one third of our products have been verified (including our entire Countertime line) and most of our products will be verified by 2020. Want to shop them? Just look for the mark.

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